Social Media

Sample Social Media Posts

Ready to make the 860 region shine? Join us for #860Gives—48 hours of giving that celebrates generosity and community impact! #PowerThe860 #UnitedWeGive
Save the date: March 31–April 2! That's when you can support our #860Gives campaign at [link to profile page]. #PowerThe860 #UnitedWeGive
Let's show the 860 region what can happen when we give united! Join the movement on Tues., March 31 at 6AM to donate early and unlock prizes for your favorite nonprofit (Psst, we know it’s us!). #860Gives #PowerThe860 #UnitedWeGive
The countdown is on for #860Gives! Stay in the loop and help us spread the word by following and engaging with @860Gives on X, Instagram, and Facebook! #PowerThe860
Ready to make an impact the moment you wake up? Set your alarms for 6AM on March 31 for the 860 region's largest giving movement. Follow @860Gives on X, Instagram, and Facebook so you don’t miss a beat!
When we give united, every dollar counts. Join us on March 31–April 2 for #860Gives and get ready to transform lives! #PowerThe860 #UnitedWeGive
"We make a living by what we get, but we make a life by what we give." – Winston Churchill. Give with us on #860Gives to power our community—March 31–April 2.
"The best way to find yourself is to lose yourself in the service of others." – Mahatma Gandhi. How will you serve on #860Gives?
You showed up. You gave. You shared. You made #860Gives unforgettable. Thank you for being the heart of our 860 community and proving what’s possible when we come together. #PowerThe860 #UnitedWeGive
What a moment. #860Gives brought our community together to change lives in just 48 hours, and YOU made it possible. Thank you for supporting important causes throughout the 860. Your generosity goes a long way.

Mark your calendar: #860Gives is March 31–April 2. Be part of the 860 region's biggest 48 hours of giving by supporting your favorite nonprofit (hint: that's us!). Learn more at 860gives.org.
#860Gives is more than fundraising—it’s fuel for real change across our 860 region communities. March 31. Be part of it. Visit 860gives.org
March 31–April 2 will be a renowned time for 860 region advocates to GIVE BIG! Learn more about 860Gives and support our campaign at [link to profile page.] #860Gives
In the 860, we care! On March 31–April 2, help us prove it by participating in #860Gives and supporting [explanation of mission/work]. #PowerThe860 #UnitedWeGive
We're honored to be part of #860Gives! Support us at [link to your profile page] on March 31. #PowerThe860 #UnitedWeGive
On March 31, you'll have the opportunity to invest in what matters most to you! To support our #860Gives campaign, visit [link to profile page]. #PowerThe860 #UnitedWeGive
To our generous supporters who gave on #860Gives—we are incredibly grateful. Your generosity enables us to continue our mission of {organization's mission}.
What happens when the 860 region rallies? Magic. Your #860Gives support for {organization name} means everything, and we can’t wait to show you the impact you’ve made. More to come.

📣 To our supporters, you’re going to want to hear this! #860Gives is March 31 and we’re thrilled to be part of this regional celebration of giving. Your generosity helps us [brief mission statement]. 🔗 in bio to learn more! #PowerThe860 #UnitedWeGive
The countdown is ON! ⏰ In T-minus [number] days, 860 communities will come together for #860Gives—our region's biggest window of giving. Will you join us? Every gift makes a difference. #PowerThe860 #UnitedWeGive
This is WHY we do what we do. 💪 [Brief story or statistic about your organization’s impact]. On March 31, you can help us do even more during #860Gives. Together, we're stronger. #PowerThe860 #UnitedWeGive
The moment has come...#860Gives is TODAY! 🎊 Click the 🔗 in bio to support our cause.
Thank you to everyone who donated and shared our #860Gives campaign! Your generosity will help us [specific outcome]. We couldn’t have done this without you. 💙 #PowerThe860 #UnitedWeGive

General Usage

Customize [link to profile page] with your organization's specific 860Gives campaign URL.
Add this link to your social media profiles to ensure your "🔗 in bio" references direct followers to the intended destination.
Add your organization's unique voice and mission details where indicated.
Tag @860Gives and use the #860Gives #PowerThe860 and #UnitedWeGive hashtags consistently across all platforms.
When posting about @860Gives on Instagram, invite them as a collaborator instead of just tagging. You'll tap into their audience, not just your own.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for 860Gives!

Get started by liking the 860Gives page. This will allow you to get updates, important information and tips for 860Gives. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in 860Gives. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of 860Gives so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter (X) Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter (X) is instant and efficient!

Below you will find a few tips to help you have success.

Follow @860Gives’s Twitter account. Go to www.twitter.com/860Gives and click the Follow button. Now you can begin receiving and sharing information about 860Gives!

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in 860Gives. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @860Gives handle and #860Gives to further spread your organization’s words. Show that you are a part of 860Gives by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of 860Gives)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow @860Gives on Instagram. Head to www.instagram.com/860Gives to “Follow” the activity and get the latest updates!

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in your community.

Use the #860Gives hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.